How to Get Views on Snapchat

Snapchat has transformed the way we share moments, offering an authentic and engaging way to connect with friends, followers, and even potential customers. With over 400 million daily active users, Snapchat is one of the most popular social media platforms for younger audiences. Whether you’re an individual trying to gain more influence, a creator building your personal brand, or a business looking to attract new customers, increasing your views on Snapchat is key to success.

In this guide, you’ll learn proven strategies to increase your views, boost engagement, and grow your audience on Snapchat.

1. Optimize Your Snapchat Profile

Before you focus on getting views, make sure your profile looks appealing and professional. People are more likely to follow and watch someone who looks trustworthy and interesting.

Choose a Recognizable Username: Use a simple, unique, and brandable username. Avoid special characters or hard-to-remember names.
Add an Eye-Catching Profile Bitmoji: Your Bitmoji represents you. Make it fun, colorful, and attractive.
Update Your Bio: Add a short bio that tells people who you are and why they should follow you. If you have another platform, link to it as well.

2. Share Content Consistently

Consistency is key to building a loyal audience on Snapchat. You can’t expect to get views if you only post sporadically.

Post Daily: Create a routine that lets your followers know when to expect content from you.
Share Behind-the-Scenes Content: Snapchat thrives on raw, authentic moments. Give followers a glimpse of your life, work, or creative process.
Balance Quality and Quantity: While being consistent is important, don’t sacrifice quality. Make sure your content is engaging and adds value.

3. Use Storytelling to Keep Viewers Hooked

Stories are the backbone of Snapchat. People connect with stories, not random content.

Have a Narrative Arc: Start with a hook to grab attention, share the core story, and end with something that makes viewers want more.
Make Use of Snaps and Video: Videos tend to perform well since they show more personality and detail.
Add a Cliffhanger: Keep viewers coming back by ending a story with a teaser.

Example: If you’re a makeup artist, post a Snap that says, “Stay tuned to see the final look!”

4. Create Attention-Grabbing Snaps

To get more views on Snapchat, you need to stand out from the crowd. Follow these tips for creating compelling Snaps:

Add Text and Stickers: Text can help provide context, while stickers make content more fun.
Experiment with Filters and Lenses: Filters add polish to your Snaps, while Lenses create a fun, creative effect.
Include Music and Sounds: Use Snapchat’s sound features or background music to make your stories more engaging.
Leverage Short and Quick Cuts: Don’t overwhelm your audience with long videos—keep your content snappy and to the point.

5. Use Snapchat Spotlight

Snapchat Spotlight is Snapchat’s feature for short, viral videos—similar to TikTok’s “For You” page. Getting featured here can significantly boost your views.

Create Unique and Entertaining Content: Spotlight loves original and highly entertaining videos. Avoid copying trends; add your personal twist.
Keep It Short and Engaging: Videos between 5–30 seconds perform best. Start with something eye-catching to stop people from swiping away.
Follow Snapchat Trends: Monitor trending hashtags or viral challenges on Spotlight and put your spin on them.
Post Consistently: Submitting multiple videos improves your chances of getting featured.

6. Leverage Cross-Promotion

Cross-promotion allows you to drive traffic to Snapchat from other platforms or even offline.

Promote Your Snapchat on Other Social Media Platforms: Share your Snapcode or username on Instagram, Twitter, TikTok, or Facebook. Create posts or Stories that encourage people to follow you.
Embed Your Snapcode on Your Website: If you have a blog or website, add your Snapcode so visitors can easily scan and follow you.
Promote Your Snapchat Offline: Include your Snapcode in flyers, business cards, or even event posters.

7. Collaborate with Others

Collaborating with others is one of the fastest ways to grow your Snapchat audience.

Partner with Influencers or Creators: Find influencers in your niche and collaborate with them for shoutouts or co-created content.
Do a Snapchat Takeover: A Snapchat takeover involves letting another creator or influencer post content on your account. This can introduce you to their audience.
Team Up with Friends: If you’re just starting, team up with friends who already have followers. Shout each other out or feature each other’s content.

8. Use Hashtags and Trending Topics

While Snapchat doesn’t use hashtags as prominently as other platforms, they are still effective for Spotlight content.

Add Relevant Hashtags to Spotlight Posts: Use trending hashtags or keywords related to your niche.
Participate in Trends: Be part of trending topics or viral challenges that relate to your audience.

Example: If there’s a trending hashtag for “#TravelGoals,” post a video of your most exciting travel moment.

9. Build Relationships with Your Audience

Engagement plays a huge role in growing views. People love to interact with creators who respond and make them feel seen.

Reply to Messages and Comments: Be quick to respond when people message you. Building relationships leads to loyal followers.
Encourage Audience Participation: Use polls, Q&A prompts, or fun challenges to get viewers involved in your content.
Feature Followers in Your Stories: Occasionally shout out followers or share their Snaps. It creates community and shows appreciation.

10. Post at the Right Time

The time you post on Snapchat can have a significant impact on how many people view your Snaps.

Post During Peak Hours: Generally, Snapchat sees the most activity in the evenings and weekends. Experiment with different times to see what works best for your audience.
Know Your Audience’s Schedule: Consider your followers’ routines. If your audience is mostly students, post after school hours.

11. Monitor Your Analytics

Snapchat Insights provides valuable data to help you grow. If you have a public profile, you can access stats like views, audience demographics, and engagement.

Track What’s Working: Look at which Snaps get the most views or screenshots and create more of that content.
Experiment with New Ideas: Try different types of content and track their performance.

12. Run Contests and Giveaways

Giveaways and contests are excellent ways to attract new followers and increase views.

Set Clear Rules: For example, “Add me on Snapchat and share my Snap to enter!”
Offer Incentives: Offer a prize that resonates with your audience, like gift cards, exclusive content, or free products.
Promote the Giveaway: Announce your contest across all platforms to draw attention.

13. Stay Authentic and Unique

Snapchat users value authenticity above all else. Avoid trying too hard to be perfect or copying others.

Be Yourself: Share genuine moments that show your personality.
Find Your Niche: Identify what makes your content unique—whether it’s humor, fashion, travel, or tutorials—and double down on it.

14. Promote Your Snapchat Content

Promote your best Snapchat content on other platforms or through paid advertising.

Run Ads on Snapchat: Snapchat’s advertising options allow you to target specific audiences with your Stories or Snaps.
Share Stories on Instagram: Save your Snaps and repurpose them as Instagram Stories to drive traffic to Snapchat.

15. Stay Updated on Snapchat Features

Snapchat is always evolving. Stay informed about new features, updates, or tools to keep your content fresh and relevant.

FAQs

1. How often should I post on Snapchat to increase views?
To maintain engagement and attract new viewers, aim to post daily. Consistency is key, but ensure your content is still high-quality and interesting to your audience.

2. What type of content gets the most views on Snapchat?
The most engaging content often includes:

Behind-the-scenes moments
Funny, entertaining, or relatable videos
Tutorials and how-to Snaps
Quick storytelling with cliffhangers
Unique or trending Spotlight videos

Remember to add filters, text, music, and stickers to make your Snaps more engaging.

3. How can I get featured on Snapchat Spotlight?
To get featured on Spotlight, create short, engaging, and original content. Keep videos between 5–30 seconds, use trending hashtags, and focus on storytelling or humor. The more unique and eye-catching, the higher the chance of being featured.

4. Can I track how many people view my Snaps?
Yes! Snapchat allows you to see views, screenshots, and other insights on your Stories and Spotlight content. If you have a public profile, you can access advanced analytics through Snapchat Insights.

5. How do I promote my Snapchat to get more followers?

Share your Snapcode on social media platforms like Instagram, TikTok, and Twitter.
Cross-promote on your website, blog, or YouTube channel.
Collaborate with influencers for shoutouts or takeovers.
Use offline promotion (business cards, flyers, events) to spread awareness.

6. Why aren’t my Snaps getting views?
If your Snaps aren’t getting views, consider these possible reasons:

You’re not posting consistently.
Your content doesn’t resonate with your audience.
You’re not promoting your Snapchat profile.
Your profile is private, limiting discoverability.

Start by improving content quality, staying consistent, and optimizing your profile to attract more followers.

7. What’s the best time to post on Snapchat?
While it varies depending on your audience, Snapchat generally sees the most activity during:

Evenings (7–10 PM)
Weekends
Test different posting times to identify when your followers are most active.

8. Do hashtags work on Snapchat?
Hashtags are primarily used on Snapchat Spotlight. Including trending and relevant hashtags on your Spotlight videos increases the likelihood of being discovered.

9. How can I engage with my Snapchat followers?

Reply to messages and comments quickly.
Use Q&As, polls, and challenges to encourage interaction.
Feature your followers in your Snaps or Stories.
Run contests and giveaways to build excitement and reward loyalty.

10. How do I make my profile public to get more views?
To make your profile public:

Go to Settings on Snapchat.
Scroll to the ‘Who Can…’ section.
Set options like “View My Story” or “Contact Me” to Everyone.
For creators, apply for a Public Profile under your profile settings.

Having a public profile makes it easier for new people to discover and follow you.

Conclusion

Growing your views on Snapchat takes time, effort, and creativity. By consistently creating engaging content, leveraging Snapchat Spotlight, collaborating with others, and staying connected with your audience, you’ll be able to grow your views and build a thriving Snapchat presence.

Start implementing these strategies today, and watch your Snapchat views soar!